ROI Calculator
What if you could fill a few more seats every evening?
Step-by-step calculation
Annual costs (Kulturplanner)
€1,490 × 12 months + €12,900 ÷ 5 years
= €20,460 / year
Growth Plan: €1,490/month licence + €12,900 one-time setup costs, spread over 5 years.
Breakeven: tickets per day
€20,460 annual costs ÷ €42 avg. ticket price ÷ 365 days
= 1.3 tickets / day
Just 2 additional tickets sold per day cover the entire costs.
Current tickets sold
800 seats × 200 events × 90% occupancy
= 144,000 tickets / year
Additional tickets through Kulturplanner (+1.5%)
144,000 tickets × 1.5%
= +2,160 additional tickets / year (≈ 5.9 / day)
Assumption: better segmentation and targeted marketing lead to 1.5% more tickets sold.
Additional revenue
2,160 tickets × €42 avg. ticket price
= +€90,720 / year
Payback period
(€12,900 setup + €1,490 × 12 months) ÷ €7,560 additional revenue/month
= 4.1 months
When cumulative additional revenue exceeds total first-year costs (setup + licence).
Return on Investment (ROI)
€90,720 additional revenue ÷ €20,460 costs × 100
= 443%
Not yet included
The ROI calculator only covers the ticketing effect.
Kulturplanner creates measurable value beyond that:
01
360° view of your audience
All data from ticketing, CRM, and marketing in one place — for a complete picture of every person in your audience.
02
Efficiency & time savings
Automated reporting replaces manual Excel analyses — your team gains capacity for value-adding work.
03
Stronger audience loyalty
Personalised, interest-based communication increases repeat purchases and the loyalty of your audience.
04
Cross-departmental data foundation
A single source of truth for marketing, sales, dramaturgy, and management — no more data silos.
05
Funding & reporting
Reliable metrics and automated reports as a solid basis for funding applications and board reports.
06
Spot trends early
Detect declining occupancy, changing audience demographics, or demand shifts before they become a problem.
AI-ready data foundation
AI-powered analyses and recommendations are only as good as the underlying data. Kulturplanner provides the cleaned, linked, and structured data foundation — the prerequisite for AI to deliver reliable results in cultural organisations.
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Note: This calculation is for illustrative purposes and does not constitute a binding offer. The values are based on simplified assumptions — actual results depend on individual factors.