The data platform for cultural institutions
Kulturplanner connects the data from all your systems, from ticketing and CRM to newsletter and website, into one clear overall picture. That lets you manage attendance, audience behaviour and financial performance on a reliable foundation, one that belongs to you and grows more valuable with every season.
A data model refined over more than 20 years, with over 80 theatres, opera houses, concert halls and museums.
What makes Kulturplanner unique
From day one, Kulturplanner accounts for exchanges, complimentary tickets, subscription changes and seasonal patterns. Instead of translating your reality into a generic system, you get analyses you can rely on straight away. That saves setup effort and costly consulting projects, and builds trust in your own numbers.
You don't start from scratch. You start with culture-specific analyses that answer the right questions.
What makes Kulturplanner unique
Every system shows only a fragment: ticketing shows capacity utilisation, the CRM shows contacts, the newsletter shows open rates. Kulturplanner connects them and answers the questions single systems fail at: Is your campaign leading to ticket sales? How do first-time visitors become regulars? Your insights flow straight back into your CRM and email tool as ready-made segments.
You see connections instead of fragments, and act instead of just reporting.
What makes Kulturplanner unique
In your organisation, years of experience about audiences, halls and seasons often live in a few people's heads. Kulturplanner structures that knowledge and makes it available to every department. New team members start with the organisation's entire data base; marketing, sales, management and finance all work from the same numbers.
Your knowledge stays in the organisation, not in individual heads. So your whole team decides on the same basis.
What your organisation gains
On a shared data foundation, data analysis in the cultural sector finally becomes what it should be: not just another reporting tool, but the basis for holding artistic mission and operational reality together.
Management
Kulturplanner brings together all your organisation's key metrics, so you can base strategy, budgeting and funding reports on solid numbers. Instead of steering on gut feeling, you see clearly where your organisation stands, and secure it for tomorrow's audiences too.
How is my organisation really doing, and what do I base my decisions on?
Sales
Kulturplanner shows where revenue and loyalty are waiting: subscribers with room to grow, capacity utilisation you can improve, productions that draw.
Where can I get more, from whom and with which offer?
Marketing
Instead of scattered data from ticketing, CRM, newsletter and website, Kulturplanner delivers one consolidated picture of your audience, for targeted outreach and measurable results.
Who am I reaching, who am I losing, and what is my campaign achieving?
ROI calculator
Find out in two minutes. Using your own figures, you'll see how many tickets it takes to break even, how quickly the investment pays back and what return you can expect. No obligation.
Success Stories
Many of Europe’s most important cultural organizations already rely on our solutions.
Artistic projects thrive on creativity and visions, as well as on planning, budgeting, and sales.
Thalia Theater has been using Kulturplanner since 2018. Photo credit: (c) Armin Smailovic
Dresdner Philharmonie has been using Kulturplanner since 2024. Photo credits: (c) wunderwaldphoto
Theater Basel has been using Kulturplanner since 2017. Photo credit: (c) Ingo Höhn
Münchner Volkstheater has been using Kulturplanner since 2021. Photo credit: (c) Roland Halbe
What you can rely on
Kulturplanner uses modern AI where it delivers real value. That works because the AI operates on the culture-specific data model, not on generic assumptions. So the results fit your organisation's reality instead of missing the mark. Here, twenty years of sector knowledge are the precondition for innovation, not its opposite.
What you can rely on
No matter which ticketing system you use today or switch to later, Kulturplanner keeps your entire data history independent of any single system. In a migration you lose nothing; you simply take your knowledge base, grown over years, with you. This independence is what makes everything else possible, because analysis, knowledge retention and system integration only hold up when the data stays with your organisation for good.
What you can rely on
Kulturplanner stands for reliability on every level. All visitor data is processed in line with the GDPR on servers in the European Union, on structured and validated foundations rather than in a black box. You can rely on your analyses being correct and traceable, towards your team as much as towards boards and data protection managers.
»The investment has more than paid off. Instead of numerous Excel lists, we now have a data warehouse with which we can work seriously and sustainably - and all departments together - which ultimately saves us resources.«
See for yourself what Kulturplanner can do for you. In a quick one-to-one demo, we look together at your goals, your systems and the questions on your mind right now. No obligation, and tailored entirely to you.